Sturgis Rally Wrap Party

The Sturgis Motorcycle Rally is perhaps the largest motorcycle gathering in the world, and yet it apparently has never had a post-event wrap party. New for 2021 is the VIP Sturgis Rally Wrap Party, which will take place on August 13. More info is in the press release below.

Saying goodbye is always tough – might as well make it a party!

Buffalo Chip, SD: Unbelievably in 81 years there has never been an official Sturgis Rally
Wrap Party. In 2021 that changes as Why We Ride, and the Legendary
Sturgis Buffalo Chip host the VIP Sturgis Rally Wrap Party benefitting Treasured Lives. The
limited seat event is a way to say, “until we meet again” and is aimed at motorcycle industry VIPs,
brand leaders and all those who cannot imagine life without two wheels. The event is slated for
Friday, August 13th at 6:00 pm. Registration is available at

The Sturgis Wrap Party hits the Buffalo Chip with a Luau theme aimed to create a relaxing
environment before the inevitable tear-down, pack-up and roll-out routine of the last weekend of
the rally. The event will feature a cocktail hour that kickstarts the program in the Buffalo Chip
Event Center where you will be surrounded by custom motorcycles as you enjoy a sit-down
tropical island feast with delectable entrees and hand-selected side dishes. The night continues
with a raffle, live auctions and special guest speakers with 100% of the proceeds going to the
Treasured Lives charity organization. The event is limited to only 250 guests with each receiving
a custom Sturgis Rally Wrap Party luau shirt to commemorate this exciting first event.

“Since we made the ‘Why We Ride’ film, and my first visits to the Sturgis Rally, I have
wanted to host a Hollywood style Red Carpet celebration to wrap up the event. Our inaugural
event already has some great support, and we are counting on the motorcycle industry to join us
in the wrap party and luau.” says Bryan Carroll, producer of the event and founder of “Rod Woodruff and I started planning this on a ride up the California coast
in 2019. It would have been impossible without his partnership at the Sturgis Buffalo Chip and
our great supporters. Better still, it’s a continuation of the charity work we have already done for
childhood cancer research.”

The Sturgis Rally Wrap Party by and the Buffalo Chip are joining
together to build the first crisis house, Treasured House, in South Dakota for survivors of sex trafficking and CSE. As there are no other temporary shelters dedicated to victims of sex
trafficking in the state and surrounding area, victims are forced into Domestic Violence shelters
which are not equipped to deal with the complex trauma found in sex trafficking. In fact, DV
shelters often have “recruiters” strategically placed to prey on the victims further. Without a safe
place to stay, victims are at high risk for returning to their traffickers. It is critical for the wellbeing of victims of sex trafficking and CSE to work with those who have come out of similar
experiences. Often, victims have never met another survivor who has exited that life. The shared
understanding of each other’s experiences is critical to the healing process.

The objectives for the Treasured House are 1) To provide a place of safety and hope, thus
alleviating the need to return to victimization. 2) To assess strategic placement of victims to
receive the best possible long-term care. 3) To begin the healing process. 4) To assist in
understanding the factors that put some individuals at higher risk than others.

The Sturgis Wrap Party will feature images from the Michael Lichter collection, with a
donation of a signed book and prints as part of the auction. Los Angeles based artists are
painting custom skateboard decks, with additional items such as two limited-edition “Why We
Ride” Strider Balance Bikes, motorcycle helmets and apparel for the charity auction. Also on
hand will be author Kelly Paterson of Treasured Lives who will be selling autographed copies of
her book From Trafficked to Treasured.

Your ticket cost and amounts paid for all raffle and auction items will be considered a tax-deductible charitable donation and with your attendance and the support of our sponsors, we
expect to continue the great tradition of bikers benefiting local citizens.

For the inaugural Sturgis Wrap party our supporters include Harley-Davidson, KlockWerks,
Company 3 (the biggest feature film finishing and color grading house in Hollywood), Formosa
Group (one of the biggest sound design and audio mixing houses in Hollywood), Refuse
Specialists, Baggernation, eGrafx, 805Bling, DavidCookLA, Strider Sports, Int’l, and Chadwick.


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