Burning rubber and rockin’ weekends at the Harley-Davidson dealership in Alexandria, Lousiana, will have a whole new meaning starting Saturday, July 29. Renegade H-D will soon boast a big surprise, following the transition of ownership and management previously in place. While a killer Bike Night is planned to begin Friday, July 28, the reason for the shindig will officially be revealed to the public beginning at 10:00 a.m. on Saturday during an unforgettable ribbon-cutting ceremony with the Central Louisiana Chamber of Commerce.

Festivities will ensue at 6:00 p.m. on Friday, with live entertainment, food and drink vendors, and a bikini contest sporting a cash prize—but the big bash will begin on July 29. In true Harley-Davidson fashion, eye-popping entertainment varying from sideshow artists to stunt riders will perform throughout the day. As if the shows alone are not enough to keep the crowd transfixed, they can easily find tasty treats and cold brews while taking in music on the main stage, a bike show, and so much more.

Find more information on the Launch Party here, or take a peek at the poster below.


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