The 85th annual Sturgis Motorcycle Rally will host several Sturgis charity rides this year, including a brand new ride in honor of veterans and first responders. Returning rides include the Legends Ride, Biker Belles rides and events, and the Rusty Wallace Ride. The new event this year is called the Heroes Honor Ride, and registration fees will go toward the purchase and customization of a motorcycle to be gifted to a hero who has gone above and beyond in their duties.
Attendees can expect to ride alongside celebrities in each of these charity rides, including actors, racers, musicians, bike builders, and more. Find more details about the rides, how to register, and the celebrities involved in the press release below.
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Sturgis, SD (April 3, 2025): Motorcyclists with a giving spirit are going big for the 85th Sturgis Rally. This year’s participants in the Sturgis Buffalo Chip charity rides will have the opportunity to ride and raise money alongside legendary actors, electrifying racing icons, famous musicians, and much more. Riders may choose from a wide variety of charity events including the Legends Ride, Biker Belles, Rusty Wallace Ride, and the brand-new Heroes Honor Ride on Aug. 3 that honors our valued veterans and first responders. To get involved with Sturgis charity rides, visit the Buffalo Chip website.
“This is how motorcyclists do good for the world!” said Sturgis Buffalo Chip CEO Rod Woodruff. “It warms my heart to see all these selfless celebrities offering their time and skills to help raise money to benefit children, veterans, and our local community. It’s amazing to see, and it never gets old.”
Heroes Honor Ride – Sunday, Aug. 3, 2025
It may have taken 85 years, but here is a ride at the Sturgis Rally specifically to celebrate the heroes who go above and beyond for their fellow Americans – our veterans and first responders. On Sunday, Aug. 3, 2025, the Heroes Honor Ride will host its inaugural ride from the Center of the Nation Monument in Belle Fourche, South Dakota, to the Legendary Sturgis Buffalo Chip. Each rider’s registration goes to the purchase and customization of a motorcycle for a pre-selected ride honoree. This honoree is an individual who has gone above and beyond in their service to their fellow man through their work as a first responder.
Riders will have the opportunity to ride alongside special guests including Chris Kael from Five Finger Death Punch! Register for the Heroes Honor Ride now.
Legends Ride – Monday, Aug. 4, 2025
The Ride That Rocks is returning to Historic Deadwood for the Ride’s 18th year of raising money for amazing causes with the greatest special guests around. Celebrity Guests for 2025 include actor and producer Frankie Loyal, best known for his work in Mayans M.C., Richard Rawlings of Gas Monkey Garage fame, the legendary builders Cory Ness and Zach Ness, and more!
In addition to the celebrity guests, the public will see and have the opportunity to bid on the 2025 Legends Ride auction bike, a showstopping custom from the legendary team of Cory and Zach Ness of Ness Motorcycles. What started as a stock 2024 Low Rider ST is on its way to becoming a one-of-a-kind masterpiece, crafted to turn heads and raise the bar for performance and style. While the final touches – like performance upgrades, carbon fiber accents, and a custom paint scheme – are still under wraps, one thing is certain: This bike will be a stunning addition to the long line of legendary machines built to support the Legends Ride. See more of the 2025 Ness Legends Ride motorcycle here.
All rider contributions benefit South Dakota Special Olympics – Rapid City Flame and the Sturgis Motorcycle Museum and Hall of Fame. Registrations/donations for the Legends Ride can be made at the Legends Ride webpage. Read celebrity guest bios here.
Biker Belles – Tuesday, Aug. 5, 2025
The Home for Women in Sturgis is celebrating its 17th year of empowering women in motorcycling and celebrating them as the fastest-growing segment in the sport! Riders, passengers, and the friends who support them are invited to join dignitary Karen Davidson; ride captain Brandi Moya; Biker Belles founders Laura Klock, Cris Sommer-Simmons, and Lori DeSilva; and other special guests for a day they won’t forget.
Biker Belles begins with The Morning Ride, which takes off from The Lodge at Deadwood and continues with a full day of events at the Chip like the Comfort Zone by Team Diva, Coffee Clutch with brunch and featured speakers, Biker Belles Women’s Bike Show presented by Maiden Moto, The Real Deal Revolution, and more.
Rider contributions directly benefit Helping with Horsepower, the Jessi Combs Foundation, The Real Deal Revolution and the Sturgis Motorcycle Museum and Hall of Fame. Registrations/donations for Biker Belles can be made at the Biker Belles webpage. Read celebrity guest bios here.
Rusty Wallace Ride – Friday, Aug. 8, 2025
The Sturgis Buffalo Chip’s Rusty Wallace Ride presented by Harley-Davidson is going big for its 7th annual event on Friday, Aug. 8, shooting for an all-time high goal for money raised for charity. To aid in this goal, special guests lending their time and talents to the ride include Rusty Wallace, Chris McDonald, Clay Millican, Freddie Spencer, Kenny Wallace, Mike Skinner, Richard Rawlins, and more!
The ride kicks off from Outlaw Square and the Rocksino by Hard Rock Deadwood in Historic Deadwood, South Dakota. Following a scenic loop through the Black Hills, the ride returns to Deadwood for a reception and auction at the Rocksino by Hard Rock and Silverado Franklin. All rider contributions benefit South Dakota Special Olympics – Rapid City Flame and The NASCAR Foundation. Registrations/donations for The Rusty Wallace Ride can be made at the Rusty Wallace Ride webpage. Read celeb guest bios here.
85th Sturgis Motorcycle Rally Info
In addition to worthwhile Sturgis charity rides, Buffalo Chip guests can experience concerts, events, a freedom celebration, custom bike shows, stunts, Women’s events, racing, and more during the 2025 event. The festival runs Aug. 1-10, 2025. For a full list of Sturgis Buffalo Chip events, see the Buffalo Chip’s Events page. The Buffalo Chip is home to the Sturgis Rally Information Center and is the official sponsor of Sturgis.com’s free Official Sturgis Rally Registration Program.
