Veterans Day Appreciation, the 7th annual Black Friday Beerfest and so many more reasons to be grateful

MILWAUKEE (Nov. 9, 2018) – November at the world’s only Harley-Davidson Museum brings an attitude of gratitude to 6th and Canal. And it all began last weekend with the H-D Museum’s Veterans Day Appreciation. All active military and veterans and their families enjoyed free admission to the H-D Museum all weekend long as we tried to show our gratitude to those men and women in uniform who fight for our freedom.
And later this month, the H-D Museum is proud to partner with the Hunger Task Force to help feed hungry families in need during the holiday season. Black Friday Beerfest attendees are encouraged to bring low-sugar breakfast cereal to help us reach our goal.
Each box gets you a raffle ticket for a chance to win a custom Harley-Davidson leather jacket.
Whether it’s innovative installations or legendary events, November offers plenty of reasons to visit the Harley-Davidson Museum.
New Installations
Experience Gallery: Model Year 2019 Harley-Davidson motorcycles
Always a favorite photo opportunity for riders and non-riders alike, the H-D Museum’s Experience Gallery has been revamped to feature five 2019 Harley-Davidson motorcycles. Visitors are invited to throw a leg over the FXDR 114, a drag racer crossed with a fighter jet. This unapologetic power cruiser brings a new level of all-out performance to the Harley-Davidson line-up. Other 2019 motorcycles featured include the Tri Glide Ultra, CVO Street Glide, Police Road King and the Street 500—the same motorcycle used in the Motor Company’s Riding Academy. And for fans of #ThrowbackThursday, the Museum’s selection of classic bikes from our Archives never disappoints. 

Additionally, at the Powertrain Operations facility in Menomonee Falls, fans of Harley-Davidson can see how the heart of a Harley – its famed engine – is produced for use on the highways and byways the world over. The new 
Engines 101 Class offers a hands-on classroom experience that takes “students” on a deep dive into how the famed Milwaukee-Eight engine is produced.
Walk away from this approximately 1-hour experience with an exclusive Engines 101 pin, a $5 coupon for the giftshop, and a newfound knowledge of how Harley-Davidson engines are created.
Temporary Exhibit
“Taming the Road in Style” (open now)
The earliest Harley-Davidson motorcycles
 had the same suspensions as bicycles of the time: none at all. The roads were a hodgepodge of dirt, stone, and other materials. Bumps were everywhere; suspension was needed. 
Comfort became a never-ending challenge for Harley-Davidson engineers. It was redefined by each new generation of rider and changing environments: over the decades, roads were paved, engine power and speed increased, and motorcyclists traveled faster over longer distances and craved smoother rides. In response, Harley improved the seats, redesigned many frames, or added new suspension systems. Sometimes these changes were small, sometimes dramatic. These tweaks and additions added up over the years. The first Harley-Davidsons resembled bicycles. Years later, bicycles and motorcycles looked nothing alike. The pursuit of comfort had transformed motorcycles.

The Harley-Davidson Museum’s newest exhibit, “Taming the Road in Style,” examines this history, drawing a line from the dawn of the bicycle to the launch of present-day Harley-Davidson Softail models.
Events / Promotions
$10 Tuesday are back!
Don’t forget: Museum admission on Tuesdays from October through April is just $10, no reservation required. Plus, a Hamilton gets you the juicy MOTOR Burger at 
MOTOR Bar & Restaurant.
The Harley-Davidson Story: Tales from the Archives book release
Tuesday, Nov. 13

The Harley-Davidson Story: Tales from the Archives is a fascinating, visual telling of the Motor Company’s rich story, created in cooperation with the Harley-Davidson Museum and told through key artifacts from its extensive Archives Collection. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum, an artfully designed building brimming with the machines and artifacts from well over 100 years of two-wheeled legend-making. For this book, Milwaukee author Aaron Frank and the H-D Museum’s curatorial staff selected dozens of key objects to realize Harley-Davidson’s full story. For a pdf preview of the book, follow this link. Stay tuned for exciting author appearances and book release parties.
Black Friday Beerfest
Friday, Nov. 23
Skip the mall madness. The best way to spend Black Friday is with great friends and good cheer. Harley-Davidson Museum’s 7th Annual Black Friday Beerfest brings together dozens of your favorite craft brewers and hundreds of their favorite barley pops. Hazy IPAs, sparkling ciders, ice-cold lagers, funky sours and so many more will be available for sampling. Instead of throwing elbows at the big box stores, wouldn’t you rather spend the afternoon tipping elbows as you give thanks for the nectar of the gods?
This year, the H-D Museum is proud to partner with the Hunger Task Force to help feed hungry families in need during the holiday season. Attendees are encouraged to bring low-sugar breakfast cereal to help us reach our goal. Each box gets you a raffle ticket for a chance to win a custom Harley-Davidson leather jacket in our giveaway.
VIP packages are $65 and include early entry (beer o’clock is 3 p.m. for these select few), a ticket to the world’s only Harley-Davidson Museum and a food voucher to help soak up the suds. General Admission is just $45 and includes event admission and a food voucher. Tickets are available here. But hurry! This event will sell out, so grab a drinking buddy and your tickets today!
The Shop
Living the Legend™ Rivets
To honor the 115TH Anniversary of Harley-Davidson, the H-D Museum is rolling out bold new ways to make your mark in history. Honor your H-D journey  or celebrate the legacy of a loved one  with a customizedLiving the Legend™ Rivet. Engraved in tough, electropolished stainless steel, displayed on the Museum grounds, your rivet will inspire visitors and other riders for generations to come. Please note that the 115th logos will only be available for a limited time, so act now to secure your piece of Harley-Davidson history.
Save the Dates
Breakfast with Santa, December 2 and 9, 10:00 a.m.–2:00 p.m.
Please note the Harley-Davidson Museum is open 363 days a year. The H-D Museum will be closed on Thanksgiving and Christmas.
About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum is a walk through the history of America. With an unrivaled collection of Harley-Davidson motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum at
—Press release


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