Sturgis Motorcycle Museum and Hall of Fame Lifetime Achievement Award recipient

Sturgis, S.D., July 23—The Sturgis Motorcycle Museum and Hall of Fame Lifetime Achievement Award honors those who have greatly contributed to the world of motorcycling and have been recognized by many of the leading motorcycle related organizations, their peers and the general riding community.  Fred Fox has been inducted into many Halls of Fame, including the Sturgis Hall of Fame in 2002, the International Snowmobile Hall of Fame in 2010 and the AMA Motorcycle Hall of Fame in 2011. 

As a young man Fred Fox was nicknamed BUMP because of his knack for running into or falling out of places that would result in a few broken bones. He started out wrenching on bikes during his teen years.

Fred began riding and racing motorcycles and snowmobiles when he was 13 years old and later took up go-cart racing. After finishing a five-year engineering degree in four years, Fred became a motorcycle distributor and came up with his own recipe for success. When Fred Fox started his Parts Unlimited distributing business in Edgerton, Wisconsin, in 1967, his entire inventory fit in his garage. Hard work, long hours and a vision of what was possible paid off and Parts Unlimited rapidly grew into a thriving company. Fox later acquired Drag Specialties in 1988. Today, over 50 years later, Janesville, Wisconsin-based LeMans Corporation—the parent company of Parts Unlimited and Drag Specialties—is the world’s largest motorcycle aftermarket distributor and employs more than 1,500 people in operations spread across the United States, Canada and Europe. The company’s own brands include Drag Specialties, Thor Motocross, Moose Off-Road, Icon and Z1R helmets and apparel. Hundreds of other leading brands of powersports products fill the pages in the Drag Specialties FatBook and numerous Parts Unlimited and Parts Europe catalogs.

Fred Fox became an avid collector of Americana, with a collection of over 60 rare and interesting Harleys, Indians and other antique motorcycles and motor vehicles. After 50 years of business innovation you would understand if Fred were ready to slow down but that’s no where near his thought process. It is our honor to recognize Fred Fox as the 2018 Sturgis Hall of Fame Lifetime Achievement Award winner for his career of excellence and innovation.


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