Western Power Sports, a leading distributor of powersport goods in the U.S., has announced a new partnership with Bridgestone Tires beginning Aug. 1, 2025. Bridgestone street and off-road tires will now be available to dealers through WPS’s distribution centers.
“At WPS, we are customer-centric and always looking to enhance our industry-leading offering,” said Trey Turner, Western Power Sports’ VP of sales. “Our dealer network is our compass, and we’re excited to announce the addition of the Bridgestone tire line to our portfolio. Bridgestone represents the pinnacle of performance and reliability – delivering a race-proven, street-ready tire that today’s riders demand. This is about giving our dealers more tools to win.”
Bridgestone joins an already large lineup of powersports companies that are distributed through WPS, including Fire Power, Fly Racing, GMAX Helmets, HardDrive, Highway 21, Shinko Tires, and others.
“Partnering with Western Power Sports is an exciting step in expanding access to Bridgestone’s premium motorcycle tire lineup,” said Jared Williams, general manager of Bridgestone Motorcycle Tire business in the United States and Canada. “At Bridgestone, we’ve been developing high-performance tires to serve motorcycle riders for decades, which is in line with WPS’ customer-centric approach that caters to dealers and the powersports industry at large. WPS is a true industry leader with a strong network and reputation for excellent service, making them an ideal distribution partner to continue delivering the performance, reliability, and innovation riders expect from Bridgestone.”
In operation for 65 years, Wester Power Sports is based in Boise, Idaho, and has four warehouses in the U.S., in Idaho, Georgia, Indiana, and Texas. The company currently distributes over 150,000 products, including items for motorcycle, ATV, snowmobile, and watercraft. Visit the WPS website for more information and to browse the catalogs of WPS brands.
