The Ultimate Online Home of H-D Certified Program

H-D1 Marketplace

Remember when we shared the news about the launching of the online H-D1 Marketplace in July 2021? Since its announcement, the online platform for buying and selling all things Harley-Davidson has gained significant traction and is well on its way to the success it was created for. Read more details in the press release below.

MILWAUKEE (August 26, 2021) – Since launching in July 2021, H-D1 Marketplace has become the go-to on-line Harley-Davidson marketplace for dealer-based listings, with the largest selection of dealer pre-owned H-D motorcycles in the United States. Uniquely, H‑D1 Marketplace is the only place to easily search for H-D Certified motorcycles, ensuring the ultimate in pre-owned Harley-Davidson motorcycles.

Jochen Zeitz, Chairman, CEO and President, Harley-Davidson

“With H-D1 Marketplace, it was our intention to change the face of the online marketplace for pre-owned Harley-Davidson motorcycles, aligned to our Hardwire priorities. We have seen the power of the H-D Certified program, driving desirability, enhancing the overall customer experience and providing an extra level of confidence for our customers in their purchase. We wanted to ensure that our riders have access to the largest selection of the best Harley-Davidson motorcycles, backed by the strength of our dealers – today, we have achieved that initial goal. H-D1 Marketplace will continue to evolve and it’s our ambition that it becomes the ultimate online home for pre-owned Harley-Davidson motorcycles.”

As of today, H-D1 Marketplace has:

  • ~22,000 pre-owned Harley-Davidson motorcycle listings
  • ~1000 H-D Certified motorcycles
  • 540 participating U.S. Harley-Davidson Dealers

H-D1 Marketplace

Currently focused on the USA, H-D1 Marketplace showcases the entire selection of pre-owned Harley-Davidson motorcycles from our participating U.S. dealer network, that are available for our customers to browse and customize online. Supported by Harley-Davidson Financial Services, customers have access to innovative, industry-leading financing solutions, to make purchasing even easier. Through the ‘Sell My Bike’ feature, customers are able to sell their motorcycles directly into the Harley-Davidson dealer network. Customer experience is a key element of the Hardwire Strategic Plan, designed to enhance our position as the most desirable motorcycle brand in the world. The Hardwire puts customers at the forefront of our products, experiences and investments. Our goal is to seamlessly engage with customers, creating a meaningful, unique and personalized experience with Harley-Davidson, every day.


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