Willie G. Davidson, legendary Harley-Davidson motorcycle designer and grandson of Harley-Davidson co-founder, William A. Davidson, is letting readers take a peek into his eventful life through his new memoir, Ride Free. The memoir, which is available for pre-order and launches August 1, delves into Willie G.’s life as a motorcycle designer and artist for the company that bears his name. Also included are Willie G.’s thoughts on motorcycle culture and changes in the industry through the ages, his experience with racing, and some of his own artwork.

For any Harley-Davidson enthusiast, a memoir written by someone so influential in Harley’s history is bound to be illuminating. We can’t wait to get our hands on a copy. Pre-ordering before the book’s launch lets you download a chapter to read early for free.

For more information about Willie G. Davidson and Ride Free, read the press release below.

Milwaukee WI – May 4, 2023 – Motorcycle enthusiasts and fans of the legendary Willie G. Davidson have something to look forward to this August with the release of his new memoir, Ride Free. The book is a must-read for anyone who loves motorcycles or admires Willie’s incredible contributions to motorcycle culture.

Ride Free Willie G. Davidson

Ride Free is a passionate commentary about some of Harley-Davidson’s most popular motorcycles and the changes in the motorcycle industry, from the post-WW II resurgence of riders, to the growing number of competitors from around the world in the 60’s and 70’s. But at the heart of the book is Davidson’s personal story, from his childhood growing up in the shadow of the Harley-Davidson factory to his decades-long career designing some of the most iconic motorcycles in history.

Related: Sturgis Motorcycle Museum to honor Willie G. Davidson

As a third-generation H-D employee, a part of the group that resurrected the company from the AMF-years and an avid supporter of non-profits, especially the Muscular Dystrophy Association, Willie G. Davidson has been at the heart of motorcycling culture for decades. In Ride Free, he shares an intimate look into his life and work, and shares his passion for motorcycle racing and art.

Ride Free Willie G. Davidson
Willie G. Davidson competed in local enduro races from as early as high school, carrying on a family tradition.

“I started competing in enduros during high school, and Nancy would cheer me on,” Davidson shared. “I was just extending the family tradition: both my father and my great-uncle Walter had been endurance-run champions. I competed in local events, never in a national, but I won a few trophies. When I traded up to a 165cc bike my senior year, I became more of a threat in those competitions.”

Related: Harley-Davidson Willie G. Skull Collection

What sets the book apart from other memoirs is the fact that it will also feature Davidson’s own artwork, including drawings and watercolor paintings. “I wanted to share my story with fans of Harley-Davidson and anyone who loves motorcycles,” Davidson explains. “But I also wanted to share my artwork, which has always been a big part of my life.”

Ride Free Willie G. Davidson
Willie G. Davidson with his wife, Nancy

“I always describe my relation to the Motor Company as a love affair,” said Davidson. “And that’s really what it was, a lifetime love affair with (wife) Nancy by my side.”

Harley-Davidson fans can pre-order Ride Free on Willie’s website and be among the first to receive their copy when the book launches on August 1. Pre-orders also come with a bonus: a free download of one of the chapters in the book that can be read immediately.

Ride Free is a book that is sure to be a hit with anyone who loves motorcycles or is fascinated by the life and work of Willie G. Davidson.

Ride Free is published in partnership with Forefront Books and distributed globally by Simon & Schuster. For more information about, or to order Ride Free, click here.


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