Yuasa Battery celebrates its 45th year in the North American market this year, but the story of this major powersports battery manufacturer starts more than a century ago. Today, Yuasa supplies about 80% of batteries for the major OEMs.
In 1918, Mr. Shichizaemon Yuasa founded a company in Japan to make storage batteries for industrial applications. In the 1920s, Yuasa began expanding into the motorcycle industry. By the 1950s, the company was establishing manufacturing plants outside of Japan, well on its way to becoming the leading powersports battery manufacturer it is today.
Yuasa entered the North American market in 1979, introducing its first conventional battery that same year followed by the Yumicron battery in 1982. In 1983, it launched the world’s first maintenance-free AGM battery.
The company launched the YTZ Series of more powerful and compact AGM batteries in 1999, and by 2008, it introduced the GYZ Series to address the increasing needs of aftermarket accessories and OEM electronics.
Now, Yuasa produces AGM powersports batteries in its Laureldale, Pennsylvania, location, and its parent company, GS Yuasa, produces batteries for a range of applications, including forklifts, security cameras, space satellites, and more.
As the major battery provider in the motorcycle industry, Yuasa also sponsors powersport riders, events, and races. Yuasa appears at rallies like Sturgis Buffalo Chip and Americade to offer free battery replacements and hands-on support.
For metric motorcycles, the Yuasa YTZ Series of AGM VRLA batteries offer vibration-resistance, long battery life, and corrosion resistance, making them the ideal choice for sportbikes. The GYZ Series of heavy-duty AGM batteries are built to satisfy the requirements of power-hungry touring bikes and make great replacement batteries for American V-Twin motorcycles. Yuasa also offers the Yumicron Series of conventional batteries.
Congratulations to Yuasa Battery on its 45th anniversary in North America. To learn more or to shop motorcycle batteries, visit the Yuasa website.
