John Paul DeJoria will serve as Master of Ceremonies

Sturgis, S.D., July 24—The Sturgis Motorcycle Museum Hall is pleased to announce that Allstate Motorcycle Insurance will be the presenting sponsor for this year’s annual Hall of Fame Induction Breakfast. Allstate’s David Foster, Director, Specialty Product Lines Marketing says, “Allstate is proud to be the presenting sponsor of the Hall of Fame Induction breakfast. We congratulate all the new inductees, and will continue to work hard to protect riders and to support the motorcycle industry.”

Returning sponsors are Bikernet, Black Hills Harley- Davidson, The Legendary Buffalo Chip, Rushmore Region Economic Development, and Strider. Küryakyn is a special sponsor this year and they will provide portraits of all Hall of Fame Inductees that attend the ceremony and full image coverage of the event.

In addition, John Paul DeJoria will serve as the Master of Ceremonies for this year’s breakfast. DeJoria is a Hall of Fame member from the class of 2004. Besides being an extremely successful business owner of John Paul Mitchell Systems and Patron, DeJoria is a well-known humanitarian who supports numerous causes from medical research to children’s foundations.

Sturgis Museum and Hall of Fame
Sturgis Museum and Hall of Fame

In his role as Master of Ceremonies, DeJoria will introduce the Sturgis Motorcycle Museum Class of 2015. The inductees for 2015 are:

Richard Lester, Freedom Fighters Hall of Fame: Founder of five organizations focused mainly on uniting, educating and informing motorcyclists of their rights.

Everett Brashear: One of the top AMA dirt track racers in the 1950s, Everett won the first AMA National held in Sturgis in August of 1952.

Chief Jim Bush, J.C. “Pappy” Hoel Outstanding Achievement Award: Served as the Chief of Police in Sturgis since 1990 and has worked tirelessly to make the Sturgis Motorcycle Rally a success for visitors and locals alike.

Chris McIntyre: Co-Founder of EagleRider, the world leader in providing a full range of motorcycle experiences including, rental, tours, bike sales and service, parts, and apparel.

John Shope: One of the first to recognize the value of customizing a touring bike and has become a high-volume designer and producer of quality custom motorcycles and a parts supplier to the industry.

Sugar Bear: Opened his own shop in South Central LA in 1971, and has been building bikes and providing his own signature springer front ends for over 40 years.

Don Tilley: Welder, mechanic, tuner and competitor and well-respected Harley Davidson dealer. Sadly, Don was killed last year in a motorcycle crash.

Eddie Trotta: Founder and owner of Thunder Cycle Designs which focuses on imagination, craftsmanship and attention to detail in every build.

The annual Sturgis Motorcycle Hall of Fame Induction Breakfast presented by Allstate Insurance is scheduled on Wednesday, August 5 at 9:00 a.m. at The Lodge at Deadwood in Deadwood, SD. Breakfast tickets are available for a $35 donation, tables of eight for $300. Tickets can be purchased through the Museum at 605.347.2001 or online at


The mission of the Sturgis Motorcycle Museum & Hall of Fame is to collect, preserve, and interpret the history of motorcycling, honor those who have made a positive and significant impact on the sport and lifestyle, and pay tribute to the heritage of the Sturgis Rally. Established in 2001, the museum is home to an ever-growing variety of motorcycles and memorabilia. On display is a huge selection of American and metric bikes on loan from private individuals, along with a wide variety of exhibits, photographs, memorabilia and Sturgis Motorcycle Rally history.

The museum is open during the summer from 9 a.m. to 5 p.m., Monday through Saturday, and from 10 a.m. to 4 p.m. on Sundays. Rally hours will be 8 a.m. to 8 p.m.


Please enter your comment!
Please enter your name here