MILWAUKEE, WISC., MAY 1—As Harley-Davidson’s yearlong, global 110th Anniversary Celebration rolls on, the Company continues to highlight the independent spirits that have fueled the brand for more than a century. In May, Harley-Davidson will shine its headlights on women riders as part of the fifth annual Women Riders Month.
There’s never been a glass ceiling for women when it comes to Harley-Davidson, as female riders have been an integral part of the family since the Company’s early days. In fact, dozens of female Harley riders have blazed historic trails, including the mother and daughter team of Avis and Effie Hotchkiss who, in 1915, crossed America—twice—on a three-speed, V-Twin Harley-Davidson with sidecar.
Next month, Harley-Davidson is engaging its fans around the world to uncover modern day stories of independent women like Avis and Effie Hotchkiss, who embody freedom, self-expression and rebellion. From May 1 to May 15, 2013, fans are encouraged to share stories of incredible women riders through a crowd-sourcing application called “Fan Machine” on Harley-Davidson’s Facebook page (www.Facebook.com/harley-davidson). Submitted stories should highlight how these women riders have unleashed their inner rebel, as well as inspired other women to do the same.
“Our brand unites independents from all walks of life,” said Claudia Garber, director of Women’s Outreach Marketing for Harley-Davidson. “There are thousands of women who have taken to life on two wheels, and they all have a story to tell. These stories are not only the lifeblood of the Harley-Davidson experience, but are also instrumental in inspiring other women to live out their own dreams.”
The top 10 fan submissions will be featured on Harley-Davidson’s Facebook page and other social media channels, as well as on the official website. Each winner will also receive a $200 Harley-Davidson gift card and Harley-Davidson merchandise.
Women interested in riding are encouraged to visit the updated Women Riders section of the Harley-Davidson website at www.harley-davidson.com/women. The site features tools designed to help women in their journey toward riding, including information on local Women Riders Month events planned throughout May across the country.
