Milwaukee, Wis., Feb. 25—Sunscreen and gasoline will fuel the fun when Harley-Davidson rolls into Florida as the only official motorcycle of the 75th Anniversary of Daytona Bike Week, March 5–12. Harley-Davidson knows how to throw an anniversary celebration, and the Motor Company is ready to kick Daytona 2016 into high gear with an expanded slate of parties, free demo rides on its most powerful lineup of Cruiser motorcycles ever and a new Editor’s Choice Bike Show that will make the best motorcycles and their owners famous.

“Harley-Davidson invites all riders to pack their saddlebags and shake off the winter blues with us at Daytona Bike Week,” said Dino Bernacchi, Harley-Davidson U.S. Marketing Director. “For 75 years, riders have gathered in Daytona to celebrate the sport and jump start a new year of moto-freedom, and Harley-Davidson has always been at the heart of this tradition. Warm weather, music, bikes and good vibes; you can’t beat Daytona in March.”

Daytona Beach Bike Week 2015. FL, USA. Monday March 9, 2015. Photography ©2015 Michael Lichter.
Daytona Beach Bike Week 2015. FL, USA. Monday March 9, 2015. Photography ©2015 Michael Lichter.


Harley-Davidson is setting up Bike Week camp at a new location just off International Speedway Blvd. on the recently remodeled grounds of Daytona International Speedway, where it has consolidated all of its official Bike Week activities into one spacious, action-packed venue. Open March 5-12, 9 a.m.–5 p.m. daily with free motorcycle parking, this expanded Harley-Davidson location will offer:

Motorcycle Demos: See and ride more than 100 new 2016 Harley-Davidson models including 16 fully customized bikes. Demo models include the new Road Glide Ultra motorcycle, three powerful S-Series models, the just-announced CVO Pro Street Breakout and the new Iron 883 and Forty-Eight models.

See it/Try it/Buy it: A selection of new Genuine MotorClothes will be available for purchase on site, including Willie G. and H.O.G. Commemorative Merchandise. Also, visit with Harley-Davidson fit consultants at the H-D1 Fit Shop for any of our motorcycle customization needs.

H.O.G. Rally Point at the Speedway: Meet Harley-Davidson staff at the H.O.G. Rally Point. Pick up a cool pin (only for Harley Owners Group members), check out the new Harley-Davidson Museum racing heritage display and the H.O.G. P&A Project Bike.

Harley-Davidson Events during Bike Week—click links to view on the Thunder Press Events Calendar.

Grand Opening
Monday, March 7, 11 a.m. to 5 p.m.
Location: The Band Shell at 70 Boardwalk in Daytona Beach (Behind the Hilton Hotel on North Atlantic Ave.)
Join Harley-Davidson, Daytona dignitaries and other major sponsors of Daytona Bike Week as we kick off a week of activities. Musical entertainment, food and beverages will be available.

Harley-Davidson Main Street Party
Monday, March 7, 7 p.m. to close
Location: Dirty Harry’s on Main Street
Kick-off Bike Week with the Harley-Davidson crew and arena-rock tribute band Hairball.

H.O.G. Rally Rendezvous
Sunday, March 6 and Thursday, March 10, 6 to 9 p.m.
Location: Full Moon Saloon on Main Street
Celebrate the 75th Anniversary of Daytona Bike Week with fellow H.O.G. members. These events are open to members and one guest with valid H.O.G. membership card. Each attendee will receive two beverage coupons and one food coupon. Capacity is limited.

MDA Women’s Ride
Tuesday, March 8, 8 a.m. registration
Location: Harley-Davidson display at the Speedway
This new all-day woman’s ride, led by a team of Harley-Davidson female employees, will take riders through the back roads of Daytona Beach to lunch on Flagler Beach and an afternoon of rest at the Broken Spoke. For more information and to sign up, go to MDA Daytona Women’s Ride.

Editor’s Choice H-D Bike Show
Wednesday, March 9, 8 a.m. registration; awards at 4 p.m.
Location: Broken Spoke, 1151 North US Highway 1, Ormond Beach, Fla.
This prestigious custom bike show will be judged by top employees from the Motor Company as well as celebrity editors from leading motorcycle publications, such as Cycle Source, American Iron, Easyriders, The Horse, Bikernet, Thunder Press and Hot Bike, awarding trophies and cash prizes. Don’t miss the chance to get your bike published in one of these magazines.

For complete information on Harley-Davidson activities and events during Daytona Bike Week visit and download the H-D Daytona mobile app.

For the duration of Bike Week, Harley-Davidson is partnering with three iconic Daytona Beach Main Street establishments as the official motorcycle sponsor at The Bank and Blues Club, Dirty Harry’s and the Full Moon Saloon.

Be sure to follow Harley-Davidson on Facebook to join in the action, daily videos will post to check out all the activity virtually.


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