Gatlinburg, Tenn., July 23Ole Smoky Tennessee Moonshine is opening up the throttle and heading to one of the country’s biggest motorcycle rallies next month. In a two-year deal beginning in 2014, the moonshine brand out of Gatlinburg, TN will be the exclusive moonshine sponsor at the 74th Annual Sturgis Motorcycle Rally in South Dakota, August 4th-10th.

Starting August 1st, Ole Smoky will be parking their Shine Shack in front of Sturgis Liquor (1075 Lazelle Street) through the duration of the event. They will be sampling flavors of their ’shine to consumers throughout the week outside of the store and inside Sturgis Liquor at the Ole Smoky Bar. Fans who stop by the Ole Smoky Shine Shack will also be able to purchase swag. Look out for Ole Smoky all over town as their branding will be visible throughout the main streets.

Ole Smoky Moonshine girls keep folks hydrated. I recommend the 'White Lightning' and the cherries...
Ole Smoky Moonshine girls keep folks hydrated at the 73rd annual Sturgis Rally (we recommend the ‘White Lightning’ and the cherries…)

To celebrate the rally, Ole Smoky will be selling their mason jars with commemorative Sturgis 2014 labels, which include a custom Sturgis 2014 hang-tag sticker! Be sure to stop by Sturgis Liquor to grab a “one of a kind” Ole Smoky/Sturgis Jar.

“Ole Smoky Moonshine is ecstatic to be partnering with an event that is such a big part of our culture. This partnership brings together two authentic American brands that value the same spirited, laid-back Americana lifestyle”, said Founder Joe Baker. “Sturgis Motorcycle Rally brings out the boldest and best riders, and we are so excited to be introducing them to our best and boldest flavors of Ole Smoky Moonshine!”

“The City of Sturgis is excited and honored to partner up with America’s premier moonshine, Ole Smoky Tennessee Moonshine. Ole Smoky is becoming a legendary brand whose flavor and lifestyle epitomizes the Sturgis rider. We’re excited that Ole Smoky will be welcoming riders to Sturgis in 2014 and 2015 as we celebrate our 74th and 75th anniversaries of the


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