The world’s only Harley-Davidson Museum opens its doors to all those who wear Milwaukee on their sleeve

Milwaukee, Wis., Apr. 12—Harley-Davidson has been proud to call Milwaukee its hometown for all of its 115 years. The Motor Company’s roots run deep in Mil-town, and the love affair with the city is still going strong after more than a century. Come this Milwaukee Day (Saturday, April 14), the Harley-Davidson Museum will once again serve as the epicenter for all your Brewtown festivities as we look to say, “Thank You!” to the city we love during the H-D Museum’s 10th Birthday year with free admission for anyone wearing anything with Milwaukee on it.

But even if you can’t join the thousands who will be celebrating 4/14 Day at the H-D Museum, there are plenty of opportunities to visit the 20-acre campus and learn a bit more about Milwaukee’s most famous export, including exploring the H-D Museum’s all-new Engine Wall.


Spring Bike Night / Milwaukee Day Pre-Party
MOTOR Bar & Restaurant at the Harley-Davidson Museum
Thursday, April 12, 5-9 p.m.
Kickstart the Milwaukee Day holiday weekend with a Brewtown-themed Bike Night at MOTOR Bar & Restaurant. After learning about Milwaukee’s most iconic export (the H-D Museum will be open 10 a.m.-8 p.m.), make the short stroll over to MOTOR and join your fellow riders for live blues music from the Robert Allen Jr. Band, good times and high-octane eye candy as the forecast promises a few rolling sculptures will be spotted on campus. MOTOR Bar & Restaurant will be serving up food and drink specials, including $3 barley pops with the MOTOR Bike Night Koozie special. And it wouldn’t be Bike Night without raffles for unique Harley-Davidson merchandise.

Milwaukee Day
Harley-Davidson Museum, The Shop and MOTOR Bar & Restaurant
Saturday, April 14 (aka 4/14 aka Milwaukee Day), 10 a.m.-9 p.m.
It’s Brewtown’s favorite holiday: Milwaukee Day! And come April 14, the center for all your Milwaukee Day celebrations will be at the world’s only Harley-Davidson Museum. Here’s your chance to be a tourist in your own hometown and learn more about Milwaukee’s most iconic export. Beginning at 10 a.m., anyone sporting any piece of clothing with the word Milwaukee emblazoned on it will receive FREE admission to the H-D Museum. Don’t have anything that fits the bill? Pop over to The Shop for items that have the word Milwaukee and get in free with your new gear. Plus, in honor of the holiday, you’ll find other featured items starting at just $4.14. At MOTOR Bar & Restaurant, you can enjoy a cheeseburger (w/cheddar cheese, lettuce, tomatoes and onions) in MOTOR for just—you guessed it—$4.14. If live blues music is more your style stick around for BBQ & Blues rockin’ in MOTOR 5-9 p.m. It’s a campus-wide celebration of the city we love and the city Harley-Davidson has called home for 115 years!

The H-D Museum and The Shop at the Museum will be open 10 a.m.- 6 p.m. MOTOR will be open
11 a.m.- 9 p.m.

*Offer valid for one admission per person on Saturday, April 14, from 10 a.m. to 6 p.m. No cash value or cash equivalent. Cannot be redeemed for past purchases, and it’s not valid in combination with other coupons or promotions. Offer subject to space limitations and subject to change anytime, without notice.

Gallery Night free admission
Harley-Davidson Museum
Friday, April 20, 5-9 p.m.
Presented by the Historic Third Ward Association, Gallery Night & Day, is the two-day premier art event in Milwaukee for both the experienced artist and most beginning admirer. This world-class event consistently features 50 venues to explore throughout the downtown Milwaukee area four times a year. Gallery hoppers who visit the H-D Museum on April 20 are invited to check out the recently installed 1958 FL Duo-Glide Custom, a motorcycle that may be one of the shiniest Harleys of all time thanks to a fender-to-fender chrome job. Free H-D Museum admission on Friday, April 20 from 5- 9 p.m. Regular admission applies on Saturday, April 21. 

Milwaukee Art Museum two-for-one promotion
Harley-Davidson Museum and Milwaukee Art Museum
Friday April 20 – Sunday April 22
It’s the last weekend for the Milwaukee Art Museum’s “The Open Road” photography exhibit, and we’re inviting visitors to take to Milwaukee’s open road and enjoy a special two-for-one offer. During the closing weekend of “Open Road,” your Milwaukee Art Museum ticket purchased between April 20 and April 22 will get you free admission to the Harley-Davidson Museum. And if you’d rather reverse that trip, your H-D Museum ticket will also get you free admission to the Milwaukee Art Museum.

$10 Tuesdays
You already knew that the Harley-Davidson Museum offers $10 adult admission every Tuesday from October through April. But, did you know that MOTOR Bar & Restaurant is adding to the fun with $10 MOTOR Burgers all-day, every Tuesday through April 24? Enjoy the signature MOTOR Burger, topped with your choice of cheese, lettuce, tomatoes, pickles or onions served on a soft buttery brioche bun with french fries for only $10 all day on Tuesdays.


The Engine Wall

The H-D Museum is proud to announce its all-new Engine Wall is currently on display. Designed for performance and styled for appearance, engines are at the center of Harley-Davidson’s identity. It is, after all, the Harley-Davidson Motor Company. The H-D Museum’s new Engine Wall artfully displays 24 examples from the major engine families that Harley-Davidson has engineered over its 115-year history alongside impressive interactive displays that let visitors dive deep into the motor’s workings and supplies H-D enthusiast with tidbits and trivia related to the Motor Company’s legendary story.

1958 FL Duo-Glide Custom
While gleaming trim was all the rage in the 1950s, the newly installed 1958 FL Duo-Glide Custom may be one of the shiniest Harley-Davidsons of all time. H-D dealer Bub Tramontin, of Clifton, NJ, customized this brand-new bike with chrome from fender to fender, delivering it to a rider from Venezuela. The project took approximately five months to complete at a cost of $3,500, nearly three times the price of a stock model in 1958. This “Panhead” Harley-Davidson helps commemorate 70 years since the first Panhead rolled off the production floor.

115th Anniversary
Aug. 29–Sept. 2, 2018
Mark your calendars because, for our 115th Anniversary, we’re throwing parties for the people. Celebrations all about riding, racing, meeting new friends and connecting with people from all over the world who share a passion for the freedom of two wheels. The H-D Museum will be the Central Rally Point all week long, and riders will have a list of destination rides and bike shows from which to choose.

Living the Legend Rivets
To honor the 115th Anniversary of Harley-Davidson, the H-D Museum is rolling out bold new ways to make your mark in history. Honor your H-D journey – or celebrate the legacy of a loved one – with a customized Living the Legend Rivet. Engraved in tough, electropolished stainless steel, displayed on the Museum grounds, your rivet will inspire visitors and other riders for generations to come.


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