Milwaukee, April 4With more than 114 years of history tied to Milwaukee, Harley-Davidson has been an integral part of the city’s fabric since Serial No. 1 rolled out of the Davidson family shed in 1903. We’re proud to call Milwaukee our hometown. And come this Milwaukee Day (4/14), the Harley-Davidson Museum campus will be the epicenter for all your Brewtown festivities as we look to say “Thank You!” to the city we love.

But there’s no need to wait until 4/14 to learn more about Milwaukee’s most iconic export.


Milwaukee Day Bike Night
MOTOR Bar & Restaurant at the Harley-Davidson Museum
Thursday, April 13, 5-9 p.m.
Kick off the Milwaukee Day holiday weekend with a Brewtown-themed Bike Night at MOTOR Bar & Restaurant. After you spend some time learning about Milwaukee’s most iconic export (the H-D Museum is open until 8 p.m.), mosey over to MOTOR for live music from the Mark Croft Duo. Of course, it wouldn’t be Bike Night without stellar food & drink specials, such as $3 beers with your Bike Night koozie. It’s our last indoor Bike Night before we move the party outdoors next month, so you know we’re itching to raffle off unique Harley-Davidson merchandise that will get you ready for the riding season. Tonight begins our campus-wide celebration of Milwaukee Day (4/14) as we honor the city we love and the city Harley-Davidson has called home for more than 114 years! For full Milwaukee Day details, see below.

Milwaukee Day
Harley-Davidson Museum & MOTOR Bar & Restaurant
Friday, April 14, 10 a.m.-9 p.m.
It’s Brewtown’s favorite holiday: Milwaukee Day! And come April 14, the epicenter for all your Milwaukee Day celebrations will be at the world’s only Harley-Davidson Museum, 6th & Canal, Milwaukee, USA. Here’s your chance to be a tourist in your own town and learn more about Milwaukee’s most iconic export. Beginning at 10 a.m., anyone sporting any piece of clothing with the word MILWAUKEE emblazoned on it will receive FREE admission to the H-D Museum.* Don’t have anything that fits the bill? Pop over to The Shop for items that have the word MILWAUKEE, and other featured special savings items for just $4.14. And at MOTOR Bar & Restaurant, you can enjoy our signature MOTOR Burger for just – you guessed it – $4.14. (We’ll also have our famous all-you-can-eat fish fry for all those observing religious holidays.) It’s a campus-wide celebration of the city we love and the city Harley-Davidson has called home for more than 114 years!

Plus, tune in to 96.5 Hometown Rock for WKLH Mornings with Dave Luczak, 5 a.m.–10 a.m., as they broadcast live from the Harley-Davidson Museum on April 14.

The H-D Museum and The Shop will have extended hours 10 a.m.–8 p.m. MOTOR will be open 10 a.m.-9 p.m. For full details on Milwaukee Day city-wide activities visit,

Gallery Night Free Admission
Harley-Davidson Museum
Friday, April 21, 5 –9 p.m.
On parade, the fez-wearing Shriners often avoid traditional floats and instead roll by on individual vehicles, including Harley-Davidson motorcycles. Using artifacts from its collection, the H-D Museum celebrates this decades-long and entertaining connection in a lobby display.

Presented by the Historic Third Ward Association, Gallery Night & Day is the two-day premier art event in Milwaukee for both the experienced artist and most beginning admirer. This world-class event consistently features 50 venues to explore throughout the downtown Milwaukee area four times a year.

Free H-D Museum admission on Friday, April 21 from 5-9 p.m. Regular admission applies on Saturday, April 22.


Inside H-D: All Day Experience
Harley-Davidson Museum
First Friday of each month beginning April 7, 2017
An in-depth immersive experience of all things Harley-Davidson. This guided-tour experience begins with a group photo in front of The Shed on the H-D Museum campus before heading over to Harley-Davidson’s Corporate Headquarters at Juneau Avenue for a guided-tour, lunch with H-D employees and a visit to the Company Store. The experience continues with an exclusive insider access into the private areas of the H-D Museum Archives, the Motorcycle Conservation Area including the Bike Storage Area, and special exhibits (when available) lead by a member of the Museum’s Curatorial team. The experience concludes at happy hour with Chef Josh. Transportation to and from Juneau Avenue is provided. Each tour guests receive a special discount at the Shop.
Tour participants must be 18 or older. Limit 22 guests per tour.

Click here for a list of displays and news about the special summer exhibit, The Race of Gentlemen.


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