The Sturgis Buffalo Chip has appointed a new president and executive vice president, both of whom come to their new roles with extensive experience in the business and with a passion to see the Best Party Anywhere continue to grow.

Moving from his previous role as executive vice president to his new role of president is Daymon Woodruff, son of Buffalo Chip CEO Rod Woodruff. Daymon Woodruff brings with him decades of experience with the Buffalo Chip and experience in the music and motorcycle entertainment business.

Moving from vice president of global brand alliances to his new role as executive vice president is Jeff D’Entremont, who has been with the Chip full-time since January of 2023. D’Entremont brings with him his experience in working with OEMs, sponsors, international clients, and the aftermarket.

Read more in the press release below, and check out our Sturgis page for all Sturgis Motorcycle Rally news and updates.

Sturgis Buffalo Chip Daymon Woodruff and Jeff D'Entremont
Daymon Woodruff (left) has been appointed the new president of the Buffalo Chip, and Jeff D’Entremont (right) has been appointed the executive vice president.

Sturgis, SD (March 5, 2024) – The Sturgis Buffalo Chip has elevated the roles of executive team members Daymon Woodruff and Jeff D’Entremont. Woodruff is moving to President from Executive Vice President, and D’Entremont is moving to Executive Vice President from Vice President of Global Brand Alliances. Rod Woodruff remains at the helm as Sturgis Buffalo Chip CEO.

Daymon Woodruff has quite literally been bred into the music and motorcycle entertainment business. Learning from the ground up over his decades-long tenure, the previous Executive Vice President has immersed himself in every aspect it takes to execute a world-renowned destination like The Largest Music Festival in Motorcycling®, including marketing & media, artist entertainment, merchandising, reservations, bar operations and many others. Woodruff’s journey has prepared him well for this new role and molded him into the unique leader he is today. He is not your typical suit-and-tie exec and is the first to point out you shouldn’t take yourself too seriously when your job is selling fun.

“In the olden days, families became known for the fabrics they wore. It just so happens that our Woodruff family fabric is woven from a mission to throw the Best Party Anywhere for the nicest people on the planet,” says Daymon Woodruff. “If we stick to our mission, pump it full of vision and bring people together to share the magic of real human connection, we’re going somewhere big. Together.”

D’Entremont has been in the motorcycling scene for decades and has been an invaluable asset to the Buffalo Chip since starting full-time in January of 2023. Leading national touring events like the International Motorcycle Show Tour has brought him a level of customer and sponsor perspective few others can match. His work with a variety of OEMs, sponsors, international clients, and the aftermarket gives him the ideal foundation for helping to lead The Largest Music Festival in Motorcycling. As VP of Global Brand Alliances at the Chip, his influence helped bring in powerful relationships like Progressive Motorcycle Insurance, TIXR and many others.

“The next few years will be outstanding for the Buffalo Chip and our partners, and I’m excited to expand my role and build on our momentum,” says D’Entremont. “History is on our horizon with the 85th Anniversary of the Rally followed by the 45th Anniversary of the Chip. It’s time to celebrate our legacy while building an even more unforgettable future. Chip fans better cinch their helmets tight; it’s going to be a helluva ride!”

“The future is looking bright,” says Sturgis Buffalo Chip CEO Rod Woodruff. “Daymon grew up in this business and has held almost every role there is. The more responsibilities and leadership he has, the better off the Buffalo Chip is. Jeff has been a dream come true for the Buffalo Chip ever since he arrived. His industry and event experience will allow him to provide the top experience for our guests and sponsors. We’re making plans for the future, and with these two hardworking and intelligent guys running the ship, we’ll be ready for all the coming years including the 85th anniversary of the Sturgis Rally in 2025, the Buffalo Chip’s 45th anniversary in 2026, and even the 100th anniversary in 16 short years!”

The Sturgis Buffalo Chip remains one of the oldest and longest-running family-owned-and-operated music festivals in the country. Rod Woodruff is the CEO of the Buffalo Chip, with son Daymon taking the title of President. CFO is Carol Woodruff overseeing box office operations. Daughter Toni Woodruff is the Vending and Biker Belles® director.

More on the family and crew is available here.


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