What do you call three days of riding and summer fun at five different locations in one fun Florida beach town? You call it a good time!

Then, add into the mix shopping in specialty vendor villages, day rides along the coast, a bike wash and fashion show by the Men of Harley, meet ups, live entertainment, workshops and seminars, biker games and a bike competition. Well, you call that the inaugural Sand & Sass Ladies Rally, taking place August 18–20 in Panama City Beach, Florida.

“A ladies rally is something we’ve wanted to do since opening our doors three years ago,” says Marta Rose, Director of Marketing and Events at Harley-Davidson of Panama City Beach. “We’ve had our eye on female riders for a while, creating events to engage them, accommodate them, and grow that segment of riders. Panama City Beach is a really fun place to come on vacation and such a rider-friendly town, so it’s a natural fit to put on a ladies rally here.”

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The rally takes place predominantly at Harley-Davidson of Panama City Beach and Spinnaker Beach Club, with activities also happening at Club La Vela, Ms. Newby’s and Runaway Bay.

The vendor villages at Harley-Davidson and Spinnaker Beach Club will contain high-end and unique vendors, catering to the unique style of the rally attendees. “We want to showcase fun and different, not the same old thing,” says Rose. Vendors will include health and nutrition items, hair accessories and head wraps, unique jewelry, good leathers and chaps, cowboy and riding boots, designer apparel, patches, a leather sewer and at least one masseuse. Conventional rally vendors selling bike parts and accessories will also be there.

What sets Sand & Sass apart from other rallies is the interactive activities. “We’ve got fun things lined up from morning until night every day,” says Rose. “Rally-goers can take part in every single activity, or simply do their own thing.”

Sand & Sass is also looking for female a keynote speaker, as well as biker trainers and educators for interactive workshops and seminars.

For more information call Harley-Davidson of Panama City Beach at 850.230.6485 or visit the Sand and Sass Facebook page.


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