Custom motorcycles, artisans, live music and more; free and open to the public Labor Day Weekend

Milwaukee, Wis., Aug. 28—We’ve been waiting all summer to throw the biggest party of the year. The Harley-Davidson Museum is the place to be this coming Labor Day weekend, when it hosts its annual Custom Bike Show Weekend during the Milwaukee Rally. The Weekend kicks off at Bike Night on Thursday, Sept. 3, and runs through Sunday, Sept. 6.

2011, Harley-Davidson Museum, Custom Bike Show, Ride In show, 111908
2011, Harley-Davidson Museum, Custom Bike Show, Ride In show, 111908

In addition to hosting two of the largest custom bike shows of the year, the Museum will be buzzing with activities, artisans and fans of rolling art. Some of the weekend highlights include:

All weekend—9 a.m.—8 p.m., Thursday Sept. 3; 9 a.m.—6 p.m., Friday Sept. 4—Sunday Sept. 6

  • The 2016 Harley-Davidson motorcycle lineup will be on the Museum campus, offering eager fans of Harley-Davidson a first look at the new models.
  • The Project Livewire Experience Tour will offer the public an up-close look at the first Harley-Davidson electric motorcycle with test rides available on a limited basis.
  • Custom culture artisans, working in mediums as diverse as leather and sparkplugs, offer demonstrations of their craft and feature one-of-a-kind products available for purchase.
  • The winning Custom Kings Street motorcycle will be on display in the Pro Builder Tent. The Custom Kings contest asked dealers and builders from across the country to transform stock Harley-Davidson Street motorcycles into works of rolling art.
  • Live outdoor music from crowd pleasers such as Hairball (Sept. 3 at 6:30 p.m.) and Bella Cain (Sept. 6 at 12:30 p.m.), alongside great food and beverages.

Thursday, Sept. 3—Starting at 5 p.m.

The Museum’s largest Bike Night of the season

All bikes unite at the Harley-Davidson Museum to kick off the Milwaukee Rally. Riders and non-riders are invited to enjoy live music, food and drink specials inside and outside MOTOR Bar & Restaurant, as well as extended Museum hours.

Friday, Sept. 4—9—10:30 a.m.

Milwaukee Rally Women’s Ride

Women are encouraged to sign up for a scenic tour along the Lake Michigan shore, rolling west to the beautiful landscape of Holy Hill. Participants receive a commemorative Rally goodie bag, fabulous lunch and event program. This annual ride is limited to the first 112 riders. Staging begins at 9 a.m. at the Harley-Davidson Museum with kickstands up at 10:30 a.m. Visit to register.

Saturday, Sept. 5 and Sunday, Sept. 6—9 a.m.—6 p.m.

Pro Invitational Custom Bike Show

This show features custom motorcycles from top professional builders from around the country, being displayed in the Chrome special-event space. Admission is free, and the event is open to the public.

Sunday, Sept. 6—10 a.m.—4 p.m.

H-D Museum Custom Bike Show

Some of the most impressive works of art, using a motorcycle as the canvas, fill the Museum campus. Awards for best of show in several classes, including the coveted Willie G. Davidson Award, are presented at 4 p.m. Registration is now open. All interested entrants must submit their information online at The winner of the Pro Show Freestyle category will go on to Orlando, Fla., to compete for an entry and expenses to represent the Americas in the 2016 AMD World Championship of Custom Bike Building held in Cologne, Germany during the International Motorcycle Fair.

Last chance to see the Museum’s special summer exhibit Willie G. Davidson: Artist, Designer, Leader, Legend

On view through Sept. 7

The Harley-Davidson Museum’s summer exhibit honors the life, career and legacy of motorcycle icon Willie G. Davidson. Willie G. Davidson: Artist, Designer, Leader, Legend, celebrates the artistry, influence and impact of a man whose designs have defined American motorcycles for generations. The exhibit closes Monday, Sept. 7. Museum admission rates apply.


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