Harley-Davidson enters alliance with Third Space Brewing, Good City Brewing and Milwaukee Brewing Co. to create limited release “115th Anniversary Milwaukee Lager”
Milwaukee, Wis., Aug.20—Celebrating 115 years of freedom and the city’s most-iconic brand, Milwaukee-based craft breweries—Third Space Brewing, Good City Brewing and Milwaukee Brewing Co.—developed the Harley-Davidson 115th Anniversary Milwaukee Lager. The crisp, balanced, hand-crafted beer is set to debut over Labor Day weekend during Harley-Davidson 115th Anniversary Milwaukee Celebration.
“We are proud to honor 115 years of American history with a Wisconsin-made beer that celebrates freedom for all,” said Chris Urban, Manager of US Events, Harley-Davidson. “Whether you’re joining in on the excitement and thrill of motorcycle culture or simply a craft beer enthusiast, this light and refreshing beer is the perfect way to enjoy an anniversary like no other.”
The limited edition beer is a light golden color lager with a bright and slightly fruity aroma. It is brewed with all Wisconsin malts, grown right here in Milwaukee, and traditional German hops that provide a light bitterness with a very refreshing finish. The can’s design features the limited edition, tattoo-inspired denim paint scheme and eagle design created for this milestone anniversary, which is currently available on select 2018 models.
“As Milwaukee natives, we are excited to be a part of this historic celebration and showcase the great beer—and iconic motorcycles—the city has to offer,” said Andy Gehl, co-founder of Third Space Brewing. “With locally sourced ingredients and decked out in anniversary blue, the 115th Anniversary Milwaukee Lager marks the epic occasion with unmatched taste and revved-up flavor.”
The Harley-Davidson 115th Anniversary Milwaukee Lager will debut at the Harley-Davidson 115th Anniversary Milwaukee Celebration, including at events located at Veterans Park and the Harley-Davidson Museum. The light, crisp, revved-up beer will also be available in 4-pack, 16 oz. cans at retail locations and bars across the state of Wisconsin, while supplies last.
—Press release
