The schedule for the 2024 Sturgis Motorcycle Rally is shaping up to be another exciting year. In addition to musical guests already announced to perform at the Buffalo Chip, the Chip has now added two new names to the roster: Theory of a Deadman and Hinder. These two acts, both performing on Wednesday, Aug. 7, join already announced Jelly Roll, Kid Rock, Travis Tritt, and Aaron Lewis.

For more news and updates on the musical lineup and other events at Sturgis, including the new American Flat Track Spirit of Sturgis event and charity rides taking place during the rally, visit American Rider’s Sturgis page.

Read the two press releases below for more information.


Theory of a Deadman Sturgis Buffalo Chip

Sturgis, SD (January 25, 2024): The Largest Music Festival in Motorcycling expands the 2024 Sturgis Rally concert lineup with a performance from the multi-platinum selling hard rock force Theory of a Deadman Wednesday, Aug. 7. Theory of a Deadman joins an exciting Sturgis Rally lineup that includes Jelly Roll, Kid Rock, Travis Tritt, Aaron Lewis, and many more yet to be announced. Passes are available now at the Buffalo Chip website.

“You can’t have The Best Party Anywhere without some of the best party bands anywhere!” said Sturgis Buffalo Chip President Rod Woodruff. “Something about Theory of a Deadman’s music just makes you want to head down to the amphitheater, grab a couple drinks, and rock out all night with your friends.”  

The multi-platinum-selling Canada-based group’s mixture of alternative metal and post grunge, with smatterings of country and acoustic, have earned them 10 top 10 hits on the US Billboard Hot Mainstream Rock Tracks chart, as well as three no.1 hits. Buffalo Chip guests will lose their minds to rockin’ bangers like “Bad Girlfriend,” genre-melding triple-platinum anthems like “Rx (Medicate),” ethereal ballads like “Angel,” and catchy party earworms like “Bitch Came Back,” and offerings from their latest release Dinosaur, to name a few.

In addition to world-class entertainment, guests can experience thrilling events, powerful freedom celebrations, worthwhile charity rides and events, top-tier bike shows, heart-pounding stunts, white-knuckle racing events, and more during the 2024 event. The festival runs Aug. 2-11, 2024. For a full list of Sturgis Buffalo Chip events, see the Buffalo Chip Events page. The Buffalo Chip is home to the Sturgis Rally Information Center and is the official sponsor of the free Official Sturgis Rally Registration Program.


Hinder Sturgis Buffalo Chip

Sturgis, SD (February 1, 2024): The Largest Music Festival in Motorcycling adds post-grunge hit-makers Hinder to a killer 2024 Sturgis Rally lineup that includes Jelly Roll, Kid Rock, and many other top acts. Hinder opens the night of Wednesday, Aug. 7 with a performance prior to multi-platinum rock band Theory of a Deadman. Passes are on sale now at the Buffalo Chip website.

“The soundtrack to this year’s festival keeps getting better and better,” said Sturgis Buffalo Chip President Rod Woodruff. “If you’re looking for a party like none other for the Sturgis Rally, look no further than the Chip for Jelly Roll, Kid Rock, Theory of a Deadman, Travis Tritt, Aaron Lewis, Hinder, and so many more.”

Bedtimes be damned; Buffalo Chip party rockers will be “Up All Night” getting down to hit after hit after hit from these Oklahoma City-based hard rockers. Since Hinder’s formation in 2001, the group has released a massive catalog of radio hits to its loyal fanbase including “Lips of an Angel,” “All American Nightmare,” “Get Stoned,” “Up All Night,” and so many more. Rally-goers will want to make sure nothing in their schedule hinders their opportunity to see this performance ahead of Theory of a Deadman on Wednesday of the Sturgis Rally.

In addition to world-class entertainment, Buffalo Chip guests can experience thrilling events, powerful freedom celebrations, worthwhile charity rides and events, top-tier bike shows, heart-pounding stunts, white-knuckle racing events, and more during the 2024 event. The festival runs Aug. 2-11, 2024. For a full list of Sturgis Buffalo Chip events, see the Buffalo Chip Events page. The Buffalo Chip is home to the Sturgis Rally Information Center and is the official sponsor of the free Official Sturgis Rally Registration Program.

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