For the past six years, Indian Motorcycle and Jack Daniel’s Tennessee Whiskey have been working together to support the Armed Services YMCA through an annual auction of a limited-edition motorcycle. This year, the two organizations raised $55,000, contributing to a six-year total of more than $400,000, which has been used by ASYMCA to connect more than 10,000 enlisted service members with their families during the holidays and in times of need. Read more about the auction in the press release below from Indian.

Armed Services YMCA auction
Photo courtesy of Indian Motorcycles.

MINNEAPOLIS (Sept. 20, 2022) – In 2016, Indian Motorcycle and Jack Daniel’s Tennessee Whiskey forged the ultimate partnership in celebration of American craftsmanship. Each year, the two American originals auction serial #001 from that year’s collection to support the Armed Services YMCA and its Operation Ride Home program, which assists active-duty United States military personnel in traveling home to visit their families.

This year, the 2022 Jack Daniel’s Limited Edition Indian Challenger Dark Horse raised $55,000 for the ASYMCA at Mecum Auctions in Dallas, Texas. In total, the annual auction has raised over $400,000, which has helped connect more than 10,000 enlisted service members with their families during the holidays and in times of need.

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America’s First Motorcycle company and America’s First Registered Distillery unite annually to produce a limited-edition motorcycle collection that embodies innovation and world-class mastery. The partnership was created to bring together two of America’s most iconic brands who share a mutual commitment to independence, originality and American craftsmanship that dates back more than a century. With a shared respect for the U.S. military, Indian Motorcycle and Jack Daniel’s save motorcycle #001 from each collection and auction it off with all proceeds benefitting the ASYMCA’s Operation Ride Home program.

“Partnering with Jack Daniel’s has been nothing short of amazing,” said Aaron Jax, vice president for Indian Motorcycle. “As two of America’s most iconic and storied brands, we naturally share several core values, including our passion and respect for the U.S. military. We’re proud of the platform our partnership with Jack Daniel’s has provided, as we directly support the service men and women who serve our country and help connect them with their families during the holidays.”

Designed in conjunction with Klock Werks Kustom Cycles, each exclusive model celebrates a piece of Jack Daniel’s fine craftsmanship and attention to detail in its distilling process. In 2022, the Jack Daniel’s Limited Edition Indian Challenger Dark Horse drew inspiration from Jack Daniel’s renowned Tennessee Rye whiskey. With a custom Rye Metallic paint scheme, the bike’s green and gold accents gave a nod to the high-touch crafting process of Jack Daniel’s Tennessee Rye whiskey.

“Since establishing Operation Ride Home with the ASYMCA in 2011, it has been our mission to support junior-enlisted service members who do not have the financial means to connect with their families during important moments of the year,” said Greg Luehrs, director of Sponsorships and Partnerships for Jack Daniel’s. “Our partnership with Indian Motorcycle has greatly expanded the reach of the program, as our annual auction of bike number 001 has been one of the leading contributors in total monies raised for Operation Ride Home.”

Bill French, CEO of the Armed Services YMCA, said Jack Daniel’s has been a long-time sponsor of the organization.

“We are truly humbled by their continued support,” French said. “Through Operation Ride Home and the contributions received from this year’s auction, we anticipate that we will be able to connect nearly 2,000 service members with their families for the holidays. Many thanks to Jack Daniel’s and Indian Motorcycle for continuing to support our mission.”

For more information about Operation Ride Home, or to make a tax-deductible donation, please visit the Operation Ride Home website. Jack Daniel’s press information can be found at the Jack Daniel’s press room. Learn more about Indian Motorcycle by visiting the Indian Motorcycle website and the company’s Facebook, Twitter, and Instagram social media channels.

About the Armed Services YMCA

The Armed Services YMCA (ASYMCA) is the oldest military support organization in the United States, founded in 1861. The ASYMCA’s mission enhances the lives of active-duty junior enlisted military members and their families in spirit, mind, and body through programs relevant to the unique challenges of military life. In 2020, the ASYMCA engaged nearly 150,000 individuals and delivered more than 500,000 points of service through its 12 Branches and 23 Affiliate Partners, serving 89 military installations across the U.S. To learn more about how the ASYMCA is “Strengthening Our Military Family(R)” visit the organization’s website.


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