MILWAUKEE, Feb. 6,–Harley-Davidson Motor Company will celebrate the beginning of the 2014 riding season at the 73rd Annual Daytona Bike Week in Daytona Beach, Fla., with an expanded display at Daytona International Speedway that brings all of the company’s Bike Week activities into one convenient location.

“After several years with our displays split between Beach Street and Daytona International Speedway, we’re consolidating into one action-packed display at the Speedway to make it easier for our fans to experience everything we have in one easy-to-access location,” said Paul James, Harley-Davidson director of consumer events. “And on Saturday, March 8, we’ll be electrifying our display with an exciting special announcement at 1:00 p.m. that our fans will not want to miss.”

Harley-Davidson’s display at Daytona International Speedway will be rocking from Saturday, March 8 to Saturday, March 15, from 9:00 a.m. to 5:00 p.m. daily, with free motorcycle parking and a wide range of displays and activities including 2014 model year motorcycles, Genuine Motor Accessories, Harley-Davidson MotorClothes apparel and accessories, the Fit Shop, H-D1 customization, a Women’s Area, Muscular Dystrophy Association (MDA) motorcycle raffle, Willie G. and H.O.G. merchandise, beverages, musical entertainment and more.

Harley-Davidson's at 72nd annual Daytona Bike Week
Harley-Davidson’s at 72nd annual Daytona Bike Week

Harley-Davidson will offer 2014 model year motorcycle demo rides, including the new Project RUSHMORE touring models, at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard from Sat., March 8 to Sat., March 15, 9 a.m. to 5 p.m. daily (demo registration closes at 4 p.m. daily).

Harley Owners Group (H.O.G.) events in Daytona include a pin stop at the Speedway and nightly Happy Hours exclusively for H.O.G. members (with one guest) from 4:00 – 6:00 p.m. Saturday, March 8, through Friday, March 14, with limited refreshments provided.

The 8th Annual MDA Women’s Ride takes place Tues., March 11 with registration at the Speedway starting at 7:00 a.m., a 10:00 a.m. departure and arrival at Destination Daytona at approximately 10:45 a.m.

The Harley-Davidson Ride-In Custom Bike Show will be held Wednesday, March 12, at the Speedway. Registration is 8:00 a.m. to 11:00 a.m. with a $15 MDA donation. Trophies will be awarded at 3:00 p.m. in eight classes.

Harley-Davidson will also be at Bikers on the Boulevard on Mary McLeod Bethune Boulevard in Daytona Beach March 13-15 from 3:00 p.m. to 11:00 p.m.

For a complete listing of Harley-Davidson events during Daytona Bike Week, please visit our website at


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