The presenting sponsor for 2022’s Sturgis Buffalo Chip has officially been announced to be Progressive Insurance. The multi-year agreement was struck up with intentions of elevating experiences for fans at the Sturgis Buffalo Chip. Read more in the press release below.

Sturgis Buffalo Chip presenting sponsor Progressive Insurance

Sturgis, S.D. (May 23, 2022): The Largest Music Festival in Motorcycling is proud to announce a new long-term sponsorship with Progressive Insurance, a leading seller of motorcycle and commercial auto insurance, the third largest auto insurer in the country, and one of the top 15 homeowners insurance carriers. The multi-year agreement with the legendary venue will see the Progressive logo above the most televised and visible main stage of the Sturgis Rally, which takes place August 5-14 in Sturgis, South Dakota. See more about the alliance at

“Having Progressive Insurance join Buffalo Chip to serve our visitors better, increase fan experiences and elevate the entertainment value of the Largest Music Festival in Motorcycling is a true honor,” said Sturgis Buffalo Chip President Rod Woodruff. “Progressive has supported the motorcycling and racing communities for many years. They understand that the Chip is a great event to connect with motorcycle enthusiasts and will be a big part of our growth as we approach our 45th anniversary.”

The Ohio-based company, founded in 1937, has grown to become a leader in motorcycle insurance, offering a wide variety of insurance coverages for an array of recreational products including motorcycles, scooters, ATVs, and RVs.

“Progressive is the number one motorcycle insurer in the country, so it’s a natural fit for us to sponsor the Sturgis Buffalo Chip,” said Eric Doubler, Progressive Recreational Lines Business Leader. “We are excited to be a part of an event that captures the passion, commitment, and enthusiasm we have for riders and their motorcycles.”

Attendees of the 2022 rally are invited to camp in or visit the Chip for the daily events and nightly concerts. The 2022 music lineup features Lynyrd Skynyrd, Rob Zombie, Snoop Dogg, Jon Pardi, Travis Tritt, Papa Roach, Bush, Pop Evil, Lita Ford, Aaron Lewis and the Stateliners, Buckcherry, Puddle of Mudd, Falling In Reverse, Hollywood Undead, Bad Wolves, Williams and Ree, and many more. Concerts are free with camping. The Sturgis Buffalo Chip also features many additional events and attractions, bars, vendors, custom motorcycle shows, the Motorcycles As Art exhibition, and much more.

To learn more about the Sturgis Buffalo Chip presented by Progressive Insurance, go to

To learn more about Progressive Insurance, visit


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