Harley-Davidson sure knows how to throw a party! In celebration of the company’s 120th anniversary, the MoCo drew in a record number of attendees to Milwaukee for its Homecoming Festival, with events stretching all over town July 13-16.   

Moto enthusiasts came from around the world to visit H-D’s famed museum, took in tours of the company’s Powertrain Operations engine factory in nearby Menomonee Falls, and join activities at six local H-D dealerships. The museum also featured a terrific bike show hosted by V-Twin Visionary in its courtyard.  

Nighttime activities included concerts by Green Day, Joan Jett, the Cult, Cody Jinks, and Foo Fighters at the expansive Veterans Park complex. H-D also announced the Harley-Davidson Homecoming will become an annual event, with next year’s party scheduled for July 25-28, 2024. 

More info about the event can be seen in the press release below.  

Harley-Davidson Museum
The Harley-Davidson Museum was the hub of activities at the Harley Homecoming Festival.

MILWAUKEE (July 17, 2023) – The Harley-Davidson Homecoming Festival, the biggest music-and-moto event to hit Milwaukee this summer, took place from July 13-16 at venues across the Milwaukee area. Moto enthusiasts from all over the world enjoyed the festivities celebrating the rich, 120-year history of the world’s most-desirable motorcycle brand, Harley-Davidson. The Company also announced next year’s Harley-Davidson Homecoming will be July 25-28, 2024. 

Find more motorcycle events at American Rider‘s events calendar.

Some key highlights of the 2023 Harley-Davidson Homecoming Festival included:  

Veterans Park on the Milwaukee Lakefront – Performances by Green Day and Foo Fighters 

Harley-Davidson Homecoming Festival Green Day
Green Day’s Billy Joe Armstrong entertains the crowd at Veterans Park on July 14. Photo by Kevin Duke.

On Friday and Saturday night at Veterans Park, music headliners Green Day (July 14) and Foo Fighters (July 15) performed to massive crowds on the Milwaukee lakefront. The shows gathered more than 80,000 moto and music enthusiasts throughout the weekend. Leading up to the headlining acts at the Veterans Park venue, key performances on July 14 included Abby Jeanne, KennyHoopla, Phantogram, and The Cult. On July 15, performances included Ghost Hounds, White Reaper, Joan Jett and the Blackhearts, and Cody Jinks.  

Harley-Davidson Homecoming Festival Foo Fighters
Dave Grohl and Foo Fighters capped off Saturday night’s show at Veterans Park. Photo by Kevin Duke.

In addition, Nitro Circus, the most explosive crew in action sports, provided an action-packed freestyle motocross show, plus the exhilarating stunts of the Ives Brothers Wall of Death & Ball of Steel, food and beverage vendors, and special merchandise added to the family-friendly entertainment. Matty Matheson hosted a Burger Build Off, where legendary chef, actor, author, and restauranteur Matty Matheson created the ultimate, show-stopping burger in a head-to-head cookoff. 

Harley-Davidson Museum – Milwaukee 

Harley-Davidson Museum
Jeff Decker’s fabulous hillclimber bronze statue in front of Harley’s museum. Photo by Kevin Duke.

Activities kicked off at the Harley-Davidson Museum grounds on Thursday with Bike Night and continued through the weekend. 73,000 bikes lined the museum grounds and Sixth Street over the four days. 130,000 attendees enjoyed food trucks, Flat Out Friday Boonie Bike races, motorcycle displays and demo ride opportunities with LiveWire, and Stacyc electric vehicles, the Division BMX Stunt Show, custom and vintage motorcycle shows, and evening musical entertainment. The music line-up included headliners Hairball, The Jimmys and The Now Band, Rust Bucket Road Trip, and The Toys and Rebel Grace. 

Harley-Davidson Powertrain Operations – Menomonee Falls 

Harley-Davidson Homecoming Festival
Bill Davidson, Karen Davidson, and H-D CEO Jochen Zeitz at a media seminar where they announced the Harley Homecoming would become an annual event. Photo by Kevin Duke.

The Harley-Davidson Powertrain Operations in Milwaukee suburb, Menomonee Falls, hosted demos of 2023 Harley-Davidson motorcycles, factory tours, and Police Skills Riding Demonstrations. 

Harley-Davidson 120th Anniversary Motorcycle Parade – Downtown Milwaukee 

Harley-Davidson Homecoming Festival
About 7,000 motorcycles participated the anniversary parade on Sunday.

The 2023 Homecoming event concluded on Sunday with the Harley-Davidson 120th Anniversary Parade, winding through Wisconsin Avenue to the heart of downtown Milwaukee, ending at Veterans Park on the lakefront. 7,000 motorcycles participated in the parade to the cheers and waves from crowds gathered along the route. 

Ride In Routes 

Ride In Routes

All roads led to Milwaukee as Harley-Davidson plotted six exciting Ride In routes, each starting from the furthest reaches of North America and leading to Milwaukee, to arrive for Homecoming festivities. This provided an opportunity for riders to join at any point and ride at their own pace while mingling with fellow H-D riders. Each daily Ride In segment began and ended at an authorized Harley-Davidson dealership, with a mid-day stop also at a H-D dealership, to meet other riders, chat with local staff, eat at local food trucks, and conduct bike maintenance, as needed. 

New 2023 Custom Vehicle Operations (CVO) Motorcycles 

Milwaukee Veterans Park
The stage at Veterans Park was bookended by Harley-Davidson’s new CVO Street Glides and Road Glides that we tested while in Milwaukee. Stay tuned for our ride report. Photo by Kevin Duke.

Homecoming weekend was also the official consumer debut of the new 2023 CVO Street Glide and CVO Road Glide models showcasing advanced technology, enhanced rider comfort, and dynamic performance propelled by the powerful new Milwaukee-Eight VVT 121 engine, with a technical display in the Harley-Davidson Museum Garage area and demos at the Company’s Powertrain Operations facility.  

Related: 2023 Harley-Davidson CVOs Revealed 

Harley-Davidson Dealership Events 

V-Twin Visionary Bike Show
V-Twin Visionary presented a bike show in the museum’s courtyard. Photo by Kevin Duke.

Six Milwaukee-area Harley-Davidson dealerships hosted events and entertainment. Dealerships that participated included House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc). 

Visit the Harley-Davidson website for more information.


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