After the success of the first Harley-Davidson Homecoming Festival in celebration of the MoCo’s 120th anniversary in 2023, H-D has decided to make the event an annual occurrence. Some details about the 2024 Homecoming Festival have now been released, including headlining musical artists.

Block out July 25-28 on your calendar and make your plans to visit Milwaukee for the party. This family-friendly event will take place throughout the city at various venues. Headlining artists are Red Hot Chili Peppers, Jelly Roll (who is also scheduled to perform at the 2024 Sturgis Motorcycle Rally), and HARDY. More musical acts are to be announced later.

Related: Jelly Roll to Play Sturgis Buffalo Chip 2024

This year’s event will also honor Willie G. Davidson, grandson of H-D cofounder William A. Davidson and previous chief styling officer for Harley-Davidson. Willie G. has had an instrumental role in H-D’s history, and his story is told in his new memoir Ride Free.

Related: Willie G. Davidson Launches Memoir: “Ride Free”

Find more details in the press release below.

Harley-Davidson Homecoming Festival 2023 Milwaukee
The Harley-Davidson Homecoming Festival in July 2023 was a big success, so Milwaukee will welcome Harley-Davidson fans for another party in 2024.

Milwaukee, WI (January 16, 2024) – Harley-Davidson fans, get ready to rock and ride in Milwaukee this summer. The annual Harley-Davidson Homecoming Festival will be headlined by musical acts Red Hot Chili Peppers, Jelly Roll, and HARDY, each performing with other top acts at Veterans Park on the Milwaukee lakefront. Advanced ticket sales for the July 25-28 celebration of music, moto-culture, and the H-D hometown of Milwaukee start on January 18 at the Harley-Davidson Homecoming website.

Harley-Davidson Homecoming Festival Red Hot Chili Peppers
Red Hot Chili Peppers will provide musical entertainment as a headliner during the festivities.

Experience Veterans Park with 2-Day and 1-Day General Admission (GA), new for 2024 GA+, or VIP ticket options offering new and enhanced experiences to enjoy the biggest names in music, entertainment, local food, beverages, and more for enthusiasts of all ages. Sign up for SMS alerts and first opportunities to purchase tickets at the lowest possible prices before they sell out. A public on-sale will follow if tickets remain.

Harley-Davidson Homecoming Festival Jelly Roll
Harley fans will get to see Jelly Roll perform at the Homecoming Festival before he makes his way to Sturgis in August.

Music and Much More

Harley-Davidson Homecoming Festival events will be held at a mixture of free and ticketed venues across the Milwaukee area, including Veterans Park, the Harley-Davidson Museum, the new Davidson Park on Juneau Ave., Harley-Davidson Powertrain Operations in Menomonee Falls , and at local Harley-Davidson dealerships. Admission to Veterans Park for performances and other activities on July 26 and 27 requires a ticket.

Harley-Davidson Homecoming Festival HARDY
HARDY will be a headlining musical artist during the Harley-Davidson Homecoming Festival. Photo by Tanner Gallagher.

In addition to headliners Red Hot Chili Peppers (July 27) and Jelly Roll and HARDY (July 26), artists scheduled to appear include: Warren Zeiders, Priscilla Block, Hueston, and Shaylen on Friday, July 26; and The Offspring, Cypress Hill, Destroy Boys, Otoboke Beaver, and Irontom on Saturday, July 27. The full performance schedule will be announced at a later date. All events are designed to be family friendly and open to all fans.

Harley-Davidson Homecoming Festival Wall of Death
Milwaukee will be full of music, activities, food, and entertainment during the Homecoming Festival.

Celebrating Willie G. at Harley-Davidson Homecoming Festival

A special feature of the 2024 Harley-Davidson Homecoming Festival will be a celebration of the contributions of Willie G. Davidson to Harley-Davidson and motorcycling. As the son of former Harley-Davidson president William H. Davidson and the grandson of Harley-Davidson co-founder William A. Davidson, Willie G. Davidson grew up among Harley-Davidson motorcycles and worked for the company for 49 years before retiring as chief styling officer in 2012. He is also a legendary biker, a respected custom motorcycle builder, artist, and author who has travelled the world as an ambassador of motorcycling and the Harley-Davidson brand.

Harley-Davidson Homecoming Festival Willie G. Davidson
Willie G. Davidson has been a part of Harley-Davidson’s story for half a century and will be honored at the 2024 Homecoming Festival.

More Harley-Davidson Homecoming Festival details will be announced as those plans are finalized. Complete details on ticketing options, venues, entertainment, scheduled events, Harley-Davidson factory tours, and lodging will be available at the Harley-Davidson Homecoming website, where visitors can also sign up for Homecoming updates. Follow the new @hdhomecoming festival social media handle and @harleydavidson for updates.

Find more moto-events at American Rider‘s Events Calendar


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