As the 2023 Sturgis Rally draws closer (Aug. 4-13), the Buffalo Chip has announced more news and updates on rides, events, shows, and music.

The Legends Ride welcomes more celebrities to ride with fellow rallygoers to raise money for several charities, and the Ride for Kids will help raise money to end childhood brain cancer. Exciting things will be happening off-road with the Get On! ADV Fest and Tread Adventure Out. The Chip will also welcome Triumph Motorcycles and Royal Enfield for demos.

Related: 2022 Sturgis Rally Recap Video from Sturgis Buffalo Chip

More information and other Sturgis Rally news can be found in the press release below, including the musical lineup, vendor spotlights, and bike show details. Read on to find out more.

Introducing the 2023 Legends Ride Celebrities

2023 Sturgis Rally Buffalo Chip Legends Ride Celebrities

Ride and rub elbows with some of the biggest names in the biz during the 16th annual Legends Ride presented by Progressive!

Lorenzo Lamas (Ride co-captain), Rusty Coones (Ride co-captain), Tommy Howell, Cory Ness, Zach Ness, Roland Sands, Michael Lichter, Rod “Woody” Woodruff, and more to be announced soon!

The Buffalo Chip’s Legends Ride is the heart of the motorcycle community in one big ride, raising charity funds for several area charities. The Ride that Rocks has hosted bikers from all over the world, including some of the biggest names in social media, television and streaming broadcasts, movies, music, motorcycling, and political leadership.

Related: Choppers at Sturgis Buffalo Chip: Black Hills Helicopter Rally by Bell Flight

This 50-mile ride defines beauty as you travel alongside celebrities and builders through the scenic Black Hills from Historic Deadwood to the gates of the Sturgis Buffalo Chip. Learn more at the Legend Ride website!

2023 Ride for Kids to the Chip

2023 Sturgis Rally Buffalo Chip Ride for Kids

Turn your journey to Sturgis into a ride to end childhood brain cancer. The Sturgis Buffalo Chip has teamed up with the Pediatric Brain Tumor Foundation to offer you a once-in-a-lifetime authentic Sturgis experience and help kids with the deadliest childhood disease. Anyone riding to Sturgis can take part! 

Register now and receive admission to the Chip on Thursday, Aug. 10, to see the Death Wire Daredevil Spectacular and Def Leppard concert, plus get a spot in the Ride for Kids Heroes Parade, VIP parking, sponsor gift bag, t-shirt, pin, and more! 

Get On! ADV Fest

2023 Sturgis Rally Buffalo Chip Get On! ADV Fest

Join Revzilla for friends, fun, and world-class Black Hills adventure riding with the Buffalo Chip as your basecamp July 14-17! Experience four days of adventure riding and community in the gorgeous backcountry and front-country of remote South Dakota, plus test rides, seminars, entertainment, prizes, awards, and the latest adventure riding gear and accessories for you and your bike.

Tread Adventure Out

2023 Sturgis Rally Buffalo Chip Tread Adventure Out

The fun at the Buffalo Chip doesn’t stop when the Sturgis Rally ends. Stay and play at the Buffalo Chip Campground for four action-filled days Aug. 31-Sept. 3 with activities like an off-road course, a climbing wall, axe throwing, an archery range, and more. Tread Adventure Out will be full of educational seminars, competitions, and challenges for participants and enthusiasts. 

2023 Buffalo Chip Lineup So Far

2023 Sturgis Rally Buffalo Chip Music

Def Leppard, Lynyrd Skynyrd, Limp Bizkit, ZZ Top, Styx, REO Speedwagon, Koe Wetzel, Whiskey Myers, George Thorogood and the Destroyers, Pop Evil, Lita Ford, and Steel Panther will all rock the Wolfman Jack Stage. More announcements are coming soon. 

Check out the other legendary acts that have graced the Main Stage over the years here!

Triumph Motorcycle Returns with Demos at the CrossRoads

2023 Sturgis Rally Buffalo Chip Triumph Demos

Experience a connection to a motorcycle designed to bring out the best in all riders during the 2023 Sturgis Rally. The iconic Triumph Motorcycle will be offering up its full fleet of adventure bikes, roadsters, modern classics and the awe-inspiring Rocket 3 for self-guided demo rides from the Sturgis Buffalo Chip’s free-access CrossRoads Friday, Aug. 4-Saturday, Aug. 12. All riding gear including gloves and sleeves is required.

Welcome Royal Enfield to the Family of Chip Brands

2023 Sturgis Rally Buffalo Chip Royal Enfield Demos

The Buffalo Chip welcomes one of motorcycling’s most historic brands. Royal Enfield started in 1901 and currently builds a broad line of classic- and adventure-styled motorcycles. Custom builder Roland Sands will feature a Royal Enfield Meteor 650 build in our Motorcycles as Art display, and the company will have a few other surprises along the way. Royal Enfield is also the sponsor of the new Buffalo Chip EMT-1 first responder units for our staff featuring their Scram 411 models.

On the Road: MotoDoffo Winery Visit

2023 Sturgis Rally Buffalo Chip MotoDoffo Winery

In case you missed it, we recently announced our partnership with MotoDoffo Wines, a division of family-owned Doffo Winery located in Temecula, CA, as our official wine provider. This marks the first-ever partnership of its kind and will bring the wine tasting experience to the thousands of fans we can’t wait to see at The Chip.

Sturgis Buffalo Chip President Rod Woodruff recently made a special visit to the Doffo Winery to see the family-run operation, learn about the winemaking process, and of course, drink some delicious wine. 

In addition to providing signature wines through the event, keep an eye out for winery founder Marcelo Doffo, his daughters Samantha and Brigitte and son Damian, who will be participating in the Legends Ride and Biker Belles, and will also be sharing tastings at its Motorcycles as Art Exhibit and the Industry Party!

Black Hills Motorcycle Show

2023 Sturgis Rally Buffalo Chip Black Hills Motorcycle Show

The industry knows that we support many custom motorcycle shows during the rally, but our passion for being around cool customs led us to develop the “Spirit of Sturgis” award and participate in customs shows all over the region. Well, when our close friend and neighbor Jason Mook of Deadwood Custom Cycles decided to run the Black Hills Motorcycle Show, we committed to be part of it right off the bat. Over 100 custom motorcycles filled the Deadwood Mountain Grand, with notable appearances by custom builders from around the US. 

Related: Sturgis Buffalo Chip Announces ZZ Top and 11 Bike Shows

The show also featured classes for garage builders and the hardcore enthusiasts who populate our world. The show was a great display of community and family of all sorts, and it honored a beautiful Memorial Day weekend. 

Woody selected a beautiful Indian Vintage loaded with custom touches for the Spirit of Sturgis Award. Unbeknownst to him, the bike belonged to Justin Engel who runs with Sturgis Indian Motorcycle Riders club – truly the Spirit of Sturgis! 

The next stop for the Spirit of Sturgis Award is the MotoBlot show in Chicago on the weekend of June 23-25.

Grand Alliance Highlight: Monster Energy

2023 Sturgis Rally Buffalo Chip Monster Energy

Sometimes you just need that boost, that push… that punch of energy to keep you going at the Best Party Anywhere! You need Monster!

As a longtime partner of the Chip and the Best Party Anywhere, Monster has become ingrained in the fan experience, going above and beyond the status quo.

Whether it’s getting your early morning fix at the Java Truck, spending some time at the Monster display in the evening, or seeing the Monster girls at one of our feature events, Monster is there to make your experience at the Chip one to remember. Because Monster Energy is not just a drink. It’s a lifestyle in a can.

Unleash the Beast!

Vendor Highlight: Debria’s Designs

2023 Sturgis Rally Buffalo Chip Debria's Designs

People often ask what makes Debria’s Designs different from the other jewelry companies. While there are many reasons you’ll find a distinct difference at Debria’s Designs, there is none more important than their uncompromising commitment to quality, as they only sell the highest grade 316L, surgical stainless steel in all of their jewelry. 

Aside from their quality, you’ll find an immense inventory of unique pieces that cannot be found elsewhere. Every custom jewelry piece they produce is made with attention to detail, with quality materials, and to meet your specifications.

They are a veteran-owned, family-owned, and American-owned business that is proud to have the opportunity to be your stainless-steel jeweler of choice at the Sturgis Buffalo Chip.

Visit the Debria’s Designs website to shop and learn more.


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